BYSO exists because B2B tech deserves better than stock-footage ads.
Hi! I’m Mitch. I started my career at Google in marketing. There, I learned how to sell products and scale a company, but I saw a gap. Nearly every company in their marketing was selling features.
After transitioning to film, I learned what really resonates with people is not the product, but the feeling behind the product. In other words, what’s your story? And how does it make people feel?
Today, we’ve produced over 22 launch films, influenced over $50M in revenue, and have even produced a feature film with Monty Python legend John Cleese! It’s been a ride. But for your work, it’s helped us assemble the best and launch the best films. We’re excited to work with you.
